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Free Web Design Quote Template

Short answer

A web design quote breaks the site into milestones and pages, lists what the client supplies, and keeps hosting, domain registration and upkeep separate.

A website is a project with many moving parts and a client who often cannot judge how long any of them take. Quoting by milestone, counting pages and features, and writing down what the client must provide (copy, photos, logins) is what keeps a four-week build from becoming a four-month one. It also separates the one-off build from the ongoing costs the client will carry after launch, such as hosting and a care plan.

Sample web design quote

Copy the text, print it, or fill it in online with your own business details, prices and logo. The business and client below are made up.

Ferngate Digital

[Street address, city]
[Phone] · [Email]

Quote

Number
Q-1042
Date
Oct 24, 2026
Valid until
Nov 23, 2026

Prepared for

Olivia Brandt, Brandt Physiotherapy

[Client address]

Job

Five-page website with online booking link

Example prices: replace with your own

DescriptionQtyAmount
Discovery call, sitemap and content plan1 milestone× $400.00$400.00
Homepage design (desktop and mobile), 2 rounds of changes1 design× $900.00$900.00
Inner page templates4 page× $250.00$1,000.00
Build and content entry from client-supplied copy5 page× $180.00$900.00
Contact form and booking link integration1 feature× $300.00$300.00
Basic on-page SEO setup (titles, descriptions, sitemap)1 setup× $250.00$250.00
Launch, testing on major browsers and handover session1 milestone× $350.00$350.00
Care plan: updates, backups and small edits3 month× $95.00$285.00
Subtotal
$4,385.00
Total
$4,385.00
Deposit due on acceptance (40%)
$1,754.00
  • Hosting and domain registration are billed by the providers directly to the client and registered in the client's name.
  • Schedule assumes all page copy and images are supplied before the build milestone starts.
  • Includes 2 rounds of design changes; further rounds are billed at the hourly rate.
  • This quote is valid until Nov 23, 2026.

Accepted by: Date:

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What to include in a web design quote

  • Pages and features counted

    Name every page template and feature (contact form, booking link, blog) with a price. "A website" with one total gives the client no way to see what changes if they add a page.

  • Milestones with deliverables

    Discovery, design, build and launch, each with what the client will see at the end and approve before the next stage begins.

  • Content and access the client supplies

    Copy, images, brand files and logins for any existing accounts, with a date. If you are writing the copy, price it separately.

  • Hosting and domain registration

    Say who pays for hosting and the domain registration, and that they are registered in the client's name. Ongoing third-party costs belong outside the build price.

  • Revision limits and browser support

    State the rounds of design changes included and the browsers and devices you test on, so "it looks odd on my old tablet" has a clear answer.

  • After launch

    Offer a care plan or say how post-launch changes are billed (hourly or per request), and for how long you fix defects in your own work at no charge.

How to write a web design quote, step by step

  1. Agree the sitemap first

    A list of pages and what each one does is the backbone of the quote. Price from it, not from a vague description.

  2. Price each milestone

    Turn the project into three to five milestones, each with a price and a clear deliverable.

  3. List features separately

    Forms, booking links, e-commerce or integrations each get a line, since they are where time disappears.

  4. Write down dependencies

    Content due dates, account access and approvals. Make the schedule depend on them in writing.

  5. Separate one-off and ongoing costs

    The build is one total; hosting, domain registration, licences and the care plan are recurring and shown on their own.

  6. Set terms and an expiry date

    Deposit, milestone payments and how long the quote stays valid before you need to re-check your schedule.

Deposits and payment terms

A deposit on acceptance reserves your time and covers the discovery and design work that happens before there is anything live. After that, invoicing per milestone keeps payments in step with progress and avoids a single large bill at launch.

Make launch, or the handover of admin access, depend on the final milestone being paid, and say so on the quote. For a monthly care plan, bill it in advance each month and state how much notice either side gives to stop it.

Frequently asked questions

Should hosting be included in a web design quote?
It is clearer to keep it separate. Hosting and domain registration are ongoing costs that should be in the client's name, so list who pays for them and how, outside the one-off build price.
How do I quote when the client has no content yet?
Either price copywriting as its own line or make the build milestone depend on the client delivering content by a date. Without that, the project stalls with you waiting and unpaid.
Fixed price or hourly for a website?
A fixed price per milestone suits a well-defined site; an hourly rate suits open-ended work such as changes to an existing site. Many developers quote the build fixed and later changes hourly.

More templates and guides

Job done? Bill it with the matching invoiceFree Web Design Invoice Template

Templates for related trades

Further reading

Send it as a branded quote your client accepts online

i-quote puts your logo on the quote, takes an optional deposit, and lets the client accept or decline online. One click turns the accepted quote into an invoice. The Free plan includes 3 quotes and 3 invoices a month.

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