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Free Graphic Design Quote Template

Short answer

A graphic design quote defines the deliverables, the number of concepts and revision rounds, which files you hand over, and when ownership of the work passes.

Design projects rarely go wrong on price; they go wrong on scope. "A logo" can mean one mark or a full identity system, and "a few changes" can mean two rounds or twelve. A graphic design quote that counts concepts and revision rounds, lists every file the client receives and says when rights transfer gives both sides a shared definition of done, and turns extra requests into a friendly add-on rather than an argument.

Sample graphic design quote

Copy the text, print it, or fill it in online with your own business details, prices and logo. The business and client below are made up.

Marlow & Pike Design

[Street address, city]
[Phone] · [Email]

Quote

Number
Q-1042
Date
Oct 24, 2026
Valid until
Nov 23, 2026

Prepared for

Tomas Herrera, Saltbox Coffee

[Client address]

Job

Logo and brand identity for a new coffee shop

Example prices: replace with your own

DescriptionQtyAmount
Discovery workshop and creative brief1 session× $250.00$250.00
Logo concepts (3 directions)1 stage× $900.00$900.00
Refinement of chosen concept (2 rounds of changes)1 stage× $450.00$450.00
Colour palette and typography guide (PDF)1 document× $350.00$350.00
Business card and menu board layouts2 design× $180.00$360.00
Social media profile and post templates6 template× $40.00$240.00
Final files: vector, PNG and source files1 package× $150.00$150.00
Additional round of changes (if requested)1 round× $120.00$120.00
Subtotal
$2,820.00
Total
$2,820.00
Deposit due on acceptance (50%)
$1,410.00
  • Includes 3 initial concepts and 2 rounds of changes on the chosen concept.
  • Full rights to the final artwork transfer to the client on payment in full.
  • If the project is cancelled, completed stages are payable.
  • This quote is valid until Nov 23, 2026.

Accepted by: Date:

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What to include in a graphic design quote

  • Deliverables, one per line

    List each piece you will design (logo, colour guide, business card, social templates) with its own price, so the client can add or drop items without renegotiating the whole job.

  • Concepts and revision rounds

    Say how many initial directions you present and how many rounds of changes are included, and price an extra round so the client knows the cost before asking for one.

  • File formats and source files

    Name the formats you deliver (vector, PNG, PDF) and whether editable source files are included. If source files cost extra, show that as a line rather than leaving it unsaid.

  • Rights and when they transfer

    State what the client may do with the work and when that begins, for example "full rights to the final logo transfer on payment in full". Say whether you may show the work in your portfolio.

  • What the client supplies

    Copy, photos, existing brand assets and feedback within an agreed number of days. Delays in content often delay the whole schedule, so write the dependency down.

  • Kill fee and timeline

    Set a rough schedule by stage and say what is owed if the client stops the project partway, such as the stages completed so far.

How to write a graphic design quote, step by step

  1. Write the brief back to the client

    Summarise what they asked for in a few sentences at the top of the quote. If you have misunderstood, you find out now.

  2. Break the project into stages

    Discovery, concepts, refinement and final files are natural stages, each with a price and a deliverable at the end.

  3. Count revisions, do not promise unlimited ones

    Two rounds per stage is a common starting point. A fixed number keeps the project moving and makes extra rounds billable.

  4. Spell out files and rights

    List the final formats, whether source files are included and when rights pass to the client.

  5. Add the payment schedule

    Tie payments to stages, such as a deposit to start and the balance before final files are released.

  6. Give it an expiry date

    Your calendar fills up. A quote valid for 30 days lets you hold a start date without holding it forever.

Deposits and payment terms

A deposit before work begins is normal for design, often half of the fee for a short project, because concept work is the part a client could take away and never pay for. On longer projects, split the fee across stages so you are never far ahead of what has been paid.

Link the transfer of rights and the release of final source files to the last payment, and say so on the quote. A kill fee, usually the value of the stages already completed, protects you if the client cancels after concepts are delivered.

Frequently asked questions

How many revisions should a design quote include?
Enough to reach a good result without leaving the project open-ended. Many designers include two rounds per stage and price additional rounds, which keeps feedback focused.
Should I include source files in the price?
Decide case by case and write it down either way. Some designers include them, others charge extra because they let the client edit the work without you. The quote should leave no doubt.
What is a kill fee in graphic design?
A kill fee is what the client pays if they cancel the project partway. Stating it on the quote, often as the value of completed stages, protects the work you have already done.
Can I show client work in my portfolio?
Ask for it in the quote. A short line such as "we may show the final work in our portfolio" avoids assumptions; some clients need confidentiality until launch.

More templates and guides

Job done? Bill it with the matching invoiceFree Graphic Design Invoice Template

Templates for related trades

Further reading

Send it as a branded quote your client accepts online

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